Campaign Objective

Renewed focus for Nomi Health's B2B offerings prompted us to revisit commonly asked questions: Why Nomi exists, what we do, who we do it for, and how we do it. Employers, governments, and their partners find themselves constantly battling a convoluted and inefficient healthcare system, with no end in sight. We’re here to change that.

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The concept: Healthcare has lost its marbles

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As this project kicked off, my kids were really into building massive marble runs, as big and as complex as they could (with the help of dad of course). When Nomi's Marketing team began brainstorming ideas, the light bulb went off..."what if we made healthcare a marble run?" The Marbles theme resonated and we soon found ourselves nostalgic as we reminisced over childhood games.

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It doesn't have to be this complicated

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Going through the healthcare system is chaotic, causing trillions of dollars in waste, healthcare provider frustration and burnout, and patient confusion and fear. We are rebuilding the system by changing how healthcare is purchased, paid for, and provided in modern, streamlined, and more humane ways.